How can you:

- easily benchmark website’s search engine optimization?
- estimate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track search engine optimization progress on the fly.

For a Internet marketer, data is the single most effective tool. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with information, neither clients nor the industry will take you seriously.

2. Data tells you how well you are performing.
I am all about client feedback but first thing you got to do is root through your proper data to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your company.

I am all for automation in my firm because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your search engine optimization progress fast and easy, just like thousands of search engine optimization professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in SEO report, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure audit data

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